Case Study · Gourmet Grocery

Slyce Gourmet: Scaled to 4× ROAS

Gujarat’s premier online destination for gourmet products grew profitably with performance-first ecommerce marketing — turning a curated food catalogue into a revenue engine.

Slyce — gourmet food ecommerce brand
4×
ROAS
Gourmet
Premium Vertical
D2C
Direct-to-Consumer
Gujarat
Origin Market
Client Snapshot

Who is Slyce?

Slyce is Gujarat’s premier online destination for gourmet products — a premium gourmet grocery platform offering a curated selection of exotic fruits, cheeses and artisanal essentials.

With an expansive catalogue that includes fresh exotic fruits and vegetables, artisanal cheeses, nut butters and dairy and vegan products, Slyce caters to diverse culinary needs. The platform prides itself on handpicked products — exceptional quality at the most affordable prices — bringing the gourmet experience straight to your doorstep.

Engagement Overview
IndustryGourmet Grocery / Premium Food D2C
Business ModelDirect-to-consumer online store
FocusPerformance-first ecommerce marketing
Headline ResultScaled to 4× ROAS
Socialee ISO certification

Socialee ecommerce practice. Full-funnel growth, accountable to revenue.

The Play

Premium product, performance-first growth

For a curated, premium catalogue, growth lives in how the product is framed — quality cues, clear value and creative that makes gourmet feel accessible. Socialee ran a performance-first engagement built on:

  • Scroll-stopping ad creative that showcased the range — exotic fruits, artisanal cheeses and curated essentials
  • ROI-focused campaign structure across Meta, engineered to scale sales, not impressions
  • Offer clarity and trust signals that make premium products easier to buy

“Gourmet isn’t about convincing people to eat better. It’s about making the extraordinary feel easy to buy.”

Creative principle behind the campaigns

Creative Direction

Ads that made gourmet craveable

Related Services

The capabilities behind this result

Performance Marketing

ROI-focused campaigns across Google, Meta and YouTube.

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Social Media Marketing

Scroll-stopping content for brands customers love.

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E-Commerce Strategy

Positioning and channel mix for premium catalogues.

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