Analytics & Attribution: Know What’s Working, Where & Why
Know what’s working, where and why. We set up advanced tracking, GA4 and conversion APIs to give you full-funnel clarity — and treat your store platform as the single source of truth so reporting reflects real profit, not ad-dashboard numbers.
- GA4 property & events audit
- Meta CAPI + server-side tracking
- Order-to-revenue reconciliation
- Region & product profitability views
- Executive dashboard build
- Quarterly attribution deep-dive
Our Analytics & Attribution practice
Senior specialists, direct access, no juniors learning on your budget.
Tracking & CAPI Setup
GA4, Meta Conversions API and server-side tracking configured so platform-reported conversions match real orders.
Single Source of Truth
Shopify (or your platform) transaction data drives decisions — cross-verified against every channel.
Region & Product-Level Profitability
Region-wise revenue views identify where reported ROAS ≠ real revenue, so budget follows profit.
Executive Dashboards
Clean, transparent reporting you can read in five minutes — shared ownership of numbers, not vanity metrics.
Platforms & tools we run for this service
From first call to scaling
Audit
We deep-dive your funnel, data and current spend to find leaks and opportunities.
Strategy
A channel-by-channel roadmap with clear KPIs, budgets and creative direction.
Implement
Senior teams execute across media, creative and retention — optimizing weekly.
Scale
We scale what works, compound your LTV and hand you a system, not just results.
Combine with the right growth levers
Questions founders ask us
Do you set up GA4 and tracking for us?
Yes — GA4, Conversions API, server-side where needed and proper ecommerce events, so funnel and ROAS are built on real order data.
Can you fix our broken reporting?
That’s the most common start: we audit tracking (duplicate events, missing conversions, inflated ROAS), fix it, and reconcile reporting against the store platform as the single source of truth.
ROAS vs MER — which should we watch?
Both, at different times: ROAS isolates a channel; MER tells you if the whole system is profitable. Definitions and live calculators live in the glossary.
Let’s Build Your Growth System
Get an honest audit of your funnel, ad accounts and growth opportunities — no obligation, no jargon.