Retention · Calculator
RPR Calculator — Repeat Purchase Rate
Repeat purchase rate is the share of customers who buy more than once in a given period.
The formula
RPR = (Repeat Customers ÷ Total Customers) × 100Calculate it live
Live calculator — plug in your numbers
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RPR (%)
What it means for your business
Repeat buyers carry a big share of D2C revenue. Raising RPR with retention flows is usually cheaper than winning new customers.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# RPR — Repeat Purchase Rate
**Category:** Retention
**Slug:** /glossary/repeat-purchase-rate/
## Definition (easy to understand)
Repeat purchase rate is the share of customers who buy more than once in a given period.
## Formula
“`
RPR = (Repeat Customers ÷ Total Customers) × 100
“`
## What it means for your business
Repeat buyers carry a big share of D2C revenue. Raising RPR with retention flows is usually cheaper than winning new customers.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/