Industry · E-Commerce
Home & Kitchen E-commerce Marketing
Considered purchases with clear use-case — home and kitchen brands win on trust, demonstration and category-specific funnel depth.
The Playbook
How we market home & kitchen online
Water filters, appliances and kitchenware are considered purchases: buyers compare, and trust decides. We build full-funnel systems that demonstrate value in creative (UGC, demos, testimonials), anchor offers to outcomes, fix product-page friction and recover abandoners — the playbook behind Rama’s growth, with home-goods clients like Pashoo Pakshee (artisan tableware & décor) alongside.
Category Challenges
What makes this vertical different
- Considered purchase → longer research paths
- Regional trust & language barriers
- Cart abandonment at higher ticket
- Demonstration-heavy creative needs
Built For This
Services that fit this industry
Results
What a full-funnel system delivered
Rama Water Filter — the world’s No.1 stainless-steel gravity filter manufacturer — grew from 2.2× to 6.5× ROAS in 3 months (7.0× at 6 months) and 8× revenue, across Meta, Google and WhatsApp, and expanded South → North India.
2.2→6.5
ROAS, 3 mo
8×
Revenue
7.0
ROAS, 6 mo
Case Studies
From this category
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