Increase Repeat Purchases
Your cheapest customer is the one who already bought. Find the repeat pattern, time the touch, and turn a one-time buyer into a recurring one.
Why it keeps happening
This isn’t one bug — it’s usually a stack of small leaks. These are the culprits we find most often:
- No post-purchase journey — the second order is left to chance
- Replenishment timing ignored (a month’s supply repurchased only when empty and distracted)
- Winbacks are discounts to everyone, not offers to the right people at the right time
- Repeat behavior never measured, so never engineered
Metrics that matter
Repeat purchase rate, Median repurchase interval, Winback recovery, LTV by cohort. Definitions live in the glossary — no jargon, no hand-waving.
How we fix it, step by step
Find the repeat curve
Cohort by product and interval — know exactly when each buyer type is ready to rebuy.
Time replenishment touchpoints
Reminders at the consumption moment (product lifecycle, not calendar month).
Build winback ladders
At-risk and churned segments get staged offers — value first, discount only as the last rung.
Make the post-purchase experience sell
Unboxing, tips, reviews and a clear next-step — the second order starts at delivery.
Measure repeat economics
Repeat rate, interval, repeat AOV and LTV — the retention dashboard, not a report nobody reads.
Services in this playbook
This playbook in the field
Related fixes
Fix It With Data, Not Hope
Get an honest audit of the exact leak behind your problem — no obligation, no jargon.