Conversion Rate Optimization Consultant in India
A CRO consultant is a senior specialist who reads your funnel, finds the leaks and hands you a tested roadmap — measured on revenue per session, not activity reports.
Why it keeps happening
This isn’t one bug — it’s usually a stack of small leaks. These are the culprits we find most often:
- CRO done as guesswork — ‘tweak the button’ instead of reading the funnel
- Retainers that report activity, not revenue per session or tests won
- No measurement layer: without a baseline, no optimization can be proven
- Disconnected teams — media buys traffic while the funnel leaks
Metrics that matter
CVR by device & source, Add-to-cart → checkout rate, Revenue per session, Test win rate. Definitions live in the glossary — no jargon, no hand-waving.
How we fix it, step by step
Audit the funnel
Session → product → add-to-cart → checkout → purchase, read by device and source. The leak map comes first — no changes before data.
Baseline the unit economics
CVR, AOV, LTV and margin per segment — a roadmap needs numbers to beat, not vibes.
Agree the highest-leverage fixes
One or two changes with the biggest expected lift, sequenced — not twenty random tweaks.
Implement and test
Changes shipped and A/B tested properly — sample size and statistical confidence respected, losers killed fast, winners folded in.
Hand over the system
A documented testing cadence and dashboard your team can run — the consultant builds the machine, you own it.
Services in this playbook
This playbook in the field
Fix It With Data, Not Hope
Get an honest audit of the exact leak behind your problem — no obligation, no jargon.