Finance · Calculator
ROI Calculator — Return on Investment
ROI is the percentage profit you make on money you put in — for a campaign, a channel or a whole project. 100% ROI means you doubled your money; 0% means you broke even.
The formula
ROI (%) = (Revenue − Investment) ÷ Investment × 100Calculate it live
Live calculator — plug in your numbers
—
ROI (%)
What it means for your business
ROI connects spend to profit, not just revenue. It settles the argument between ‘high ROAS’ and ‘actually profitable’ — two campaigns can have the same ROAS and very different ROI when margins differ.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# ROI — Return on Investment
**Category:** Finance
**Slug:** /glossary/roi/
## Definition (easy to understand)
ROI is the percentage profit you make on money you put in — for a campaign, a channel or a whole project. 100% ROI means you doubled your money; 0% means you broke even.
## Formula
“`
ROI (%) = (Revenue − Investment) ÷ Investment × 100
“`
## What it means for your business
ROI connects spend to profit, not just revenue. It settles the argument between ‘high ROAS’ and ‘actually profitable’ — two campaigns can have the same ROAS and very different ROI when margins differ.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/