Repeat Rate Simulator
Move the sliders and watch the KPIs update live. Directional estimates based on standard marketing formulas and realistic Indian D2C benchmarks — not guarantees.
Honest note: these projections are directional. They help you compare scenarios and build a business case before you spend — they do not promise results.
Common questions
Why does repeat rate matter more than AOV?
A customer who buys 3× is worth far more than a customer who buys 1.5× at a higher ticket. Repeat purchases compound LTV quietly.
What’s a realistic repeat-rate goal?
Category-dependent: food/grocery and health can hit 30–50%; big-ticket categories far lower. Use your category’s honest benchmark.
How do I move repeat rate?
Post-purchase communication, subscription/replenishment offers and loyalty mechanics — retention system work, not an extra ad.
Go deeper
Make The Math Real
Get an honest audit of your funnel, unit economics and ad accounts — one conversation, no jargon.