Ads · Calculator
Break-even ROAS Calculator — Break-even Return on Ad Spend
Break-even ROAS is the ROAS at which you neither make nor lose money on ads — every rupee above it is profit.
The formula
Break-even ROAS = 1 ÷ Profit Margin (%)Calculate it live
Live calculator — plug in your numbers
—
Break-even ROAS (×)
What it means for your business
Scale campaigns until ROAS hits break-even (accounting for margin and other costs); beyond that you’re buying revenue, not profit.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# Break-even ROAS — Break-even Return on Ad Spend
**Category:** Ads
**Slug:** /glossary/breakeven-roas/
## Definition (easy to understand)
Break-even ROAS is the ROAS at which you neither make nor lose money on ads — every rupee above it is profit.
## Formula
“`
Break-even ROAS = 1 ÷ Profit Margin (%)
“`
## What it means for your business
Scale campaigns until ROAS hits break-even (accounting for margin and other costs); beyond that you’re buying revenue, not profit.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/