Retention · Calculator
Retention Rate Calculator — Customer Retention Rate
Customer retention rate is the share of customers who come back and buy again over a period — the flip side of churn. Keep 90 of 100 customers and your retention rate is 90%.
The formula
Retention Rate = ((Customers at End − New Customers) ÷ Customers at Start) × 100Calculate it live
Live calculator — plug in your numbers
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Retention Rate (%)
What it means for your business
Retention is where D2C economics are made: repeat customers cost a fraction of new ones to convert, and a few points of retention compound straight into LTV. It is the number email, WhatsApp and loyalty flows exist to move.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# Retention Rate — Customer Retention Rate
**Category:** Retention
**Slug:** /glossary/customer-retention-rate/
## Definition (easy to understand)
Customer retention rate is the share of customers who come back and buy again over a period — the flip side of churn. Keep 90 of 100 customers and your retention rate is 90%.
## Formula
“`
Retention Rate = ((Customers at End − New Customers) ÷ Customers at Start) × 100
“`
## What it means for your business
Retention is where D2C economics are made: repeat customers cost a fraction of new ones to convert, and a few points of retention compound straight into LTV. It is the number email, WhatsApp and loyalty flows exist to move.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/