Industry · E-Commerce
Health & Wellness E-commerce Marketing
Health buyers are skeptics first — education, trust and a sales process they already trust are the converters.
The Playbook
How we market health & wellness online
Wellness purchases are emotional and considered: people read, compare and verify before buying. Generic traffic math fails here. We build educational content, region-specific trust signals, and — where it converts — keep the brand’s existing high-touch sales channel (like WhatsApp) while scaling it with paid. AJ Wellness is the template; clients also include Bio+ (air & water purification).
Category Challenges
What makes this vertical different
- High skepticism → education before offer
- Compliance-safe claims & content
- Trust signals per region
- High-touch sales process to protect
Built For This
Services that fit this industry
Results
What a full-funnel system delivered
AJ Wellness (Ghana & Nigeria) — supplements sold over WhatsApp — scaled with Meta Click-to-WhatsApp to a 5.23% conversion rate (2× the ecommerce benchmark) and 4.73× overall ROAS; zone reallocation lifted daily orders +47% in month one.
4.73×
Overall ROAS
5.23%
WhatsApp CVR
+47%
Orders, mo 1
Case Studies
From this category
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