Reduce Checkout Drop-off
Most abandoned carts leave in the last two screens — because checkout asks too much, surprises on cost, or fails trust. Find the exact step; kill the drop.
Why it keeps happening
This isn’t one bug — it’s usually a stack of small leaks. These are the culprits we find most often:
- Too many steps and required fields — checkout walls that leak at every screen
- Surprise totals — shipping/COD/packaging added at the last moment
- Missing payment realism — no UPI/COD toggle where buyers expect it
- Errors and dead-ends — failed payment retries that silently lose a willing buyer
Metrics that matter
Checkout abandonment by step, Time-to-complete, CVR by payment method, Recovered failed payments. Definitions live in the glossary — no jargon, no hand-waving.
How we fix it, step by step
Map the checkout funnel
Every screen and field, with per-step abandonment by device and payment method.
Cut steps and fields
Guest checkout, autofill, saved addresses, minimal form — each field removed is conversion back.
Show the full cost early
Shipping, taxes and COD charges land before the last screen — no surprises at pay.
Right payment rails for the market
UPI, cards, COD and wallets surfaced per buyer preference; express checkout where supported.
Recover the retry
Failed-payment retry links, WhatsApp follow-up, and a checkout that remembers state — finish the sale on the second attempt.
Services in this playbook
This playbook in the field
Related fixes
Fix It With Data, Not Hope
Get an honest audit of the exact leak behind your problem — no obligation, no jargon.