Scaling & ROAS Simulator
Move the sliders and watch the KPIs update live. Directional estimates based on standard marketing formulas and realistic Indian D2C benchmarks — not guarantees.
Honest note: these projections are directional. They help you compare scenarios and build a business case before you spend — they do not promise results.
Common questions
What does ‘scaling’ mean in this model?
What happens to ROAS as spend grows: the model applies diminishing efficiency so you can see where additional budget stops earning its keep.
Why does ROAS fall with scale?
As you exhaust high-intent audiences, each incremental rupee reaches lower-intent people. This simulator prices that reality before you spend it.
How is it different from the Meta simulator?
The Meta model shows one spend level; this one ranges across spend levels to find your efficient frontier — the sweet spot before diminishing returns.
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Make The Math Real
Get an honest audit of your funnel, unit economics and ad accounts — one conversation, no jargon.