Ads · Calculator
Blended ROAS Calculator — Blended Return on Ad Spend
Blended ROAS counts ALL revenue — including organic and returning-customer sales — against total ad spend. It shows the true business return of the ad budget.
The formula
Blended ROAS = Total Revenue ÷ Total Ad SpendCalculate it live
Live calculator — plug in your numbers
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Blended ROAS (×)
What it means for your business
Platform ROAS only sees last-click ad revenue. Blended ROAS prevents you from killing campaigns that quietly drive organic and repeat business.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# Blended ROAS — Blended Return on Ad Spend
**Category:** Ads
**Slug:** /glossary/blended-roas/
## Definition (easy to understand)
Blended ROAS counts ALL revenue — including organic and returning-customer sales — against total ad spend. It shows the true business return of the ad budget.
## Formula
“`
Blended ROAS = Total Revenue ÷ Total Ad Spend
“`
## What it means for your business
Platform ROAS only sees last-click ad revenue. Blended ROAS prevents you from killing campaigns that quietly drive organic and repeat business.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/