Ads · Calculator
CPM Calculator — Cost Per Mille
CPM is what you pay for 1,000 ad impressions. It’s the price of attention in the auction.
The formula
CPM = (Ad Spend ÷ Impressions) × 1000Calculate it live
Live calculator — plug in your numbers
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CPM (₹ / 1000)
What it means for your business
CPM + CTR decide your CPC and CPA. Cheap CPM with bad CTR is usually worse than expensive CPM with great creative.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# CPM — Cost Per Mille
**Category:** Ads
**Slug:** /glossary/cpm/
## Definition (easy to understand)
CPM is what you pay for 1,000 ad impressions. It’s the price of attention in the auction.
## Formula
“`
CPM = (Ad Spend ÷ Impressions) × 1000
“`
## What it means for your business
CPM + CTR decide your CPC and CPA. Cheap CPM with bad CTR is usually worse than expensive CPM with great creative.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/