Ads · Calculator
CTR Calculator — Click-Through Rate
CTR is the share of people who see your ad and actually click it. It measures how relevant and tempting the ad is.
The formula
CTR = (Clicks ÷ Impressions) × 100Calculate it live
Live calculator — plug in your numbers
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CTR (%)
What it means for your business
Low CTR raises CPM-driven costs and hides your offer. It’s the first lever to fix with creative, hook and audience.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# CTR — Click-Through Rate
**Category:** Ads
**Slug:** /glossary/ctr/
## Definition (easy to understand)
CTR is the share of people who see your ad and actually click it. It measures how relevant and tempting the ad is.
## Formula
“`
CTR = (Clicks ÷ Impressions) × 100
“`
## What it means for your business
Low CTR raises CPM-driven costs and hides your offer. It’s the first lever to fix with creative, hook and audience.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/