Ads · Calculator
Frequency Calculator — Ad Frequency
Frequency is the average number of times one person sees your ad. 3.0 means each person saw it 3 times.
The formula
Frequency = Impressions ÷ ReachCalculate it live
Live calculator — plug in your numbers
—
Frequency (× per person)
What it means for your business
Frequency creeping past ~3-4 usually means ad fatigue — higher costs, worse CTR. It signals it’s time to refresh creative or broaden the audience.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# Frequency — Ad Frequency
**Category:** Ads
**Slug:** /glossary/frequency/
## Definition (easy to understand)
Frequency is the average number of times one person sees your ad. 3.0 means each person saw it 3 times.
## Formula
“`
Frequency = Impressions ÷ Reach
“`
## What it means for your business
Frequency creeping past ~3-4 usually means ad fatigue — higher costs, worse CTR. It signals it’s time to refresh creative or broaden the audience.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/