Ads · Calculator
ROAS Calculator — Return on Ad Spend
ROAS is how many rupees you earn back for every rupee spent on ads. 4 ROAS means every ₹1 of ad spend brings ₹4 of revenue.
The formula
ROAS = Ad Revenue ÷ Ad SpendCalculate it live
Live calculator — plug in your numbers
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ROAS (×)
What it means for your business
It is the headline efficiency number for paid media. Watch it alongside CAC and margins — a high ROAS on low-margin products can still lose money.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# ROAS — Return on Ad Spend
**Category:** Ads
**Slug:** /glossary/roas/
## Definition (easy to understand)
ROAS is how many rupees you earn back for every rupee spent on ads. 4 ROAS means every ₹1 of ad spend brings ₹4 of revenue.
## Formula
“`
ROAS = Ad Revenue ÷ Ad Spend
“`
## What it means for your business
It is the headline efficiency number for paid media. Watch it alongside CAC and margins — a high ROAS on low-margin products can still lose money.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/