Ads · Calculator
Quality Score Calculator — Google Ads Quality Score
Quality Score is Google Ads’ 1–10 rating of how relevant your ad, keyword and landing page are to the searcher. It is not a rank — it is a relevance signal that decides how much you pay for a click.
The formula
Quality Score ≈ ((Expected CTR + Ad Relevance + Landing Page Experience) ÷ 3) × 10 ÷ 3 — components rated 1–3; Google's exact weighting is not publicCalculate it live
Live calculator — plug in your numbers
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Quality Score (/10)
What it means for your business
A higher Quality Score buys the same position for less. At 9–10 you often pay half of what a 4–5 score costs for the same slot — which is why tight ad groups and message-matched landing pages are the cheapest media optimisation available.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
# Quality Score — Google Ads Quality Score
**Category:** Ads
**Slug:** /glossary/quality-score/
## Definition (easy to understand)
Quality Score is Google Ads’ 1–10 rating of how relevant your ad, keyword and landing page are to the searcher. It is not a rank — it is a relevance signal that decides how much you pay for a click.
## Formula
“`
Quality Score ≈ ((Expected CTR + Ad Relevance + Landing Page Experience) ÷ 3) × 10 ÷ 3 — components rated 1–3; Google’s exact weighting is not public
“`
## What it means for your business
A higher Quality Score buys the same position for less. At 9–10 you often pay half of what a 4–5 score costs for the same slot — which is why tight ad groups and message-matched landing pages are the cheapest media optimisation available.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/