ATCR Calculator — Add-to-Cart Rate
Add-to-cart rate is the share of visitors who add at least one product to their cart.
The formula
ATCR = (Add-to-Carts ÷ Sessions) × 100Calculate it live
What it means for your business
ATCR shows how well the product page converts interest into intent. A low ATCR means the page or offer isn’t persuading.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
**Category:** E-commerce
**Slug:** /glossary/atc-rate/
## Definition (easy to understand)
Add-to-cart rate is the share of visitors who add at least one product to their cart.
## Formula
“`
ATCR = (Add-to-Carts ÷ Sessions) × 100
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## What it means for your business
ATCR shows how well the product page converts interest into intent. A low ATCR means the page or offer isn’t persuading.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/
Related terms
Cart Abandonment Simulator
Recover lost carts