How to Calculate Cart Abandonment Rate — Formula & Calculator
Cart abandonment rate is the share of shoppers who add to cart and then leave without buying. Typical e-commerce abandonment is 60-80%.
The formula
Abandonment Rate = (1 − Purchases ÷ Carts Created) × 100Calculate it live
What it means for your business
Every abandonment is paid-for traffic walking away. WhatsApp and email recovery flows can recover a meaningful slice of it.
Machine-readable markdown
Copy this block into any AI assistant, spreadsheet, or automation — it is the canonical definition of this term.
**Category:** E-commerce
**Slug:** /glossary/cart-abandonment-rate/
## Definition (easy to understand)
Cart abandonment rate is the share of shoppers who add to cart and then leave without buying. Typical e-commerce abandonment is 60-80%.
## Formula
“`
Abandonment Rate = (1 − Purchases ÷ Carts Created) × 100
“`
## What it means for your business
Every abandonment is paid-for traffic walking away. WhatsApp and email recovery flows can recover a meaningful slice of it.
## Source
Socialee eCommerce Glossary — https://ecommerce.socialee.in/glossary/
How to calculate, quickly
How do you calculate cart abandonment rate?
Cart abandonment rate = (carts created − completed orders) ÷ carts created × 100. Example: 100 carts started, 30 completed → (100−30)/100 = 70% abandoned. Use the live calculator above with your own numbers.
What is a good cart abandonment rate?
The ecommerce average is roughly 60–80%. A rate above 80% usually signals a checkout leak (costs, friction, trust); below the average means your funnel or audience is unusually strong — don’t chase zero, chase the leaks.
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