Breakeven ROAS Simulator
Move the sliders and watch the KPIs update live. Directional estimates based on standard marketing formulas and realistic Indian D2C benchmarks — not guarantees.
Honest note: these projections are directional. They help you compare scenarios and build a business case before you spend — they do not promise results.
Common questions
What is breakeven ROAS?
The ROAS at which ad revenue exactly covers ad spend plus the margin you gave up — below it you lose money on every order.
How is it different from simple ROAS?
Simple ROAS ignores margin. Breakeven ROAS folds gross margin % in, so it tells you the real floor for profitable ads.
When should I recompute it?
Anytime price, COGS, fees or ad structure change — e.g. after marketplace fee updates. It’s a living number.
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Make The Math Real
Get an honest audit of your funnel, unit economics and ad accounts — one conversation, no jargon.