Search Ads Simulator
Move the sliders and watch the KPIs update live. Directional estimates based on standard marketing formulas and realistic Indian D2C benchmarks — not guarantees.
Honest note: these projections are directional. They help you compare scenarios and build a business case before you spend — they do not promise results.
Common questions
Why model branded and non-branded separately?
Chinese-style math: branded clicks are cheap (Rs 5-10) and convert high; market clicks cost 5-10x more. The blend decides your real CPC, and the share slider shows what winning branded demand back is worth.
What is a healthy branded share?
20-30% of search spend on branded is typical for an established store; newer brands run lower. If your branded share is tiny, reclaiming it is usually the cheapest ROAS you can buy.
Does this replace the Google Ads simulator?
It complements it. The Google Ads simulator models the whole search funnel; this one isolates the branded vs non-branded decision that quietly decides blended CPC and CPA.
Make The Math Real
Get an honest audit of your funnel, unit economics and ad accounts — one conversation, no jargon.